at Westfield Centers
An original stage production weaving together cultural traditions
Non de Gen produces Westfield’s Lunar New Year celebrations. We work closely with Strita Studio, whose cultural expertise helps shape the programming.
These celebrations bring large-scale production into Westfield’s luxury centers, featuring ongoing performances by Chinese, Vietnamese and Korean artists and ensembles. At the core of the production is an original stage show created to highlight the distinct traditions and artistry of each culture. An original hybrid score brings the acts together in a single performance.
