Capabilities
We shape the whole experience.
Non de Gen develops and produces original work and custom experiences across live performance, film and music. We carry creative direction through execution, connecting the story, score, performance, visual environment and technical production from the outset.
We establish what a production should say, how it should feel and how the audience will experience it. That vision develops through writing, musical exploration, visual references, animatics and rehearsals, giving collaborators a clear framework while leaving room for discovery.
Concept and narrative development
Creative direction across media
Audience journeys, staging and immersive interaction
Bringing together creative leads, designers and performers from a diverse talent network
Treatments, reference decks, animatics and creative presentations
Creative development and direction
Music is typically a foundation of our creative process. We write and arrange music alongside the narrative, imagery and performance. From cinematic soundtracks to immersive live environments, music and sound shape atmosphere, emotion and the audience’s journey.
Original composition, songwriting and scoring
Musical arrangements, orchestration and music direction
Recording and music production
Sound design and immersive audio
Integrated soundtracks and performance playback
Music and sound
We develop filmed work both as standalone storytelling and as part of a larger live or immersive production. Our process connects what happens in front of the camera with the music, performance and visual world, carrying that direction through capture and post-production.
Narrative development and film production
Original screen content for live productions
Live performance and multicamera capture
Editing and post-production
Coordination of animation, visual effects and digital environments with specialist artists
Film and media production
We translate the creative vision into a coordinated experience of live performance, sound, imagery, lighting and effects. Working closely with technical teams, we guide how systems and content come together - from early references and cue development through programming and rehearsal.
Creative direction for projection, LED and immersive environments
Timecoded media, cue sequences and show-control integration
QLab programming direction and playback coordination
Integration of live camera feeds, filmed content and real-time environments
Collaboration across lighting, scenic design, rigging, stunts and physical effects
Technical integration and immersive environments
We build the team and production framework around the idea. Our experience spans theatrical venues, commercial spaces, private properties and unconventional locations - each with its own creative possibilities and operational demands.
Producing, general management and production planning
Budgets, schedules and department coordination
Rehearsal planning, stage management and show calling
Site-specific logistics and coordination with venue operations
Development of adaptable venues and programming models for future productions
Producing and delivery
Case study · Westfield Holidays
One vision, carried through every department.
For Westfield Century City’s holiday productions, Non de Gen’s role spans show conception, music creation, staging and technical integration. We write, arrange, orchestrate and record the music, build immersive audio components and guide QLab programming.
Our creative direction also extends to projected environments, leading the environmental creation team through reference decks, timecoded assets and their integration with live staging.